D-WORDSLAYER

Being the best You to win! Competition is the other people , who want to be better than you at what you do. Maybe they are – so let’s keep it real and focus on improving our position in our chosen field or market! The road to being ahead of the rest means giving more than expected continuously. Or to say it differently – doing it so well no one wants to look around! What makes you different?  What makes your company, its products & services different? These are questions we should be able to understand and have a response for. The ability to stand out in a crowd can help attract attention to you  – both positive and negative reactions. Let’s be real ; if the competition has positioned their product on price maybe they will attract an initial big audience. If quality, service, accessibility and reputation can back them up, you have to find an area of uniqueness to gain your own market share. It’s a lot easier when the competition is not great at anything – but do y...

Decisions, decisions...who/what to choose? We all have choices and it's the same for customers. Making decisions is a distinct art and can be influenced by external factors and personal preferences. That decision to choose one thing over the other can be based on methodical comparison or impulsive reaction. Can you influence  the decision making process and sway it to your favor - of course you can! Appealing to the customer's needs or desires will take some relevant persuasion. Buying a car and buying a pair of shoes may take a lot of consideration based on the individual and what's important to them. The customer's resources, relevance  and awareness of purchase are key in the final decision. The value to the customer is what matters in separating him from his money!   Tip Technology has made it easy for customers to know and make a decision before getting to the store - retail or virtual. Find your customers before they find you to gain an advantage in the...