“I am not ruled by fear, but I respect its indoctrination into my life.”(Eversley, 2016) Fear. It is how we learn to be safe. Fear itself is an emotion which causes anxiety and uncertainty, foreboding and caution. It sometimes introduces pain.Fear is an emotion which I have sought to conquer for over forty plus years. There has been some success, and yet, there are times fear will come to my door. It is a bad feeling, based on a lack of information and lack of control. Fear is dormant, flaring up on occasion. Fear is different from anxiety, or uncertainty . It is an indicator of something about to happen over which we have no authority. Or maybe the odds are not favorable to us based on the perceived situation. In ‘business’ fear is both good and bad . A dose of caution can help to put things into perspective, allowing for prudent decision making. On the other-hand, fear can give manifestation to negativity, procrastination and lost opportunities. New entrepreneurs will...
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